AMC Theaters and Universal Studios at Odds Over VOD Release Schedules

AMC Theaters, the largest movie chain globally, has taken a bold stance by announcing that it will no longer play any Universal movies in its theaters, effective immediately. This decision comes after Universal's sudden announcement to release three current films - 'Invisible Man,' 'Emma,' and 'The Hunt' - on premium VOD just days before their scheduled theatrical releases.

This move is seen as a response to the brutal tactics employed by Universal Studios, which has been pushing exhibitors to shorten the acceptable windows for VOD releases. The timing of this decision is crucial, as AMC's announcement came when many theaters were still open and playing these films.

In reality, neither AMC nor Universal can operate without each other. This standoff highlights the need for better communication between studios and major exhibitors to ensure a mutually beneficial future after theaters reopen.

AMC Entertainment CEO Adam Aron took to social media to express his frustration with NBC Universal Chairman Jeff Shell's statement about releasing movies on both formats once theaters reopen. According to Aron, this lack of transparency has led him to take drastic measures by severing ties with Universal Studios.

This development comes as a significant blow to the film industry, which is already struggling to recover from the pandemic-induced closures. With AMC Theaters being the world's largest exhibitor, its decision to boycott Universal movies could have far-reaching consequences for both parties involved.

The impasse between AMC and Universal serves as a stark reminder of the need for cooperation and open communication in the film industry. As the industry looks towards the future, it is crucial that studios and major exhibitors work together to find mutually beneficial solutions to ensure the success of both parties.

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